Accessories

The Project — This photoshoot was developed to support the launch of Superga’s accessories line in Brazil, marking the expansion of the brand’s local assortment beyond its iconic footwear.

The objective was to introduce bags while maintaining the visual language and timeless aesthetic established by the global brand. Creative references were drawn from campaigns produced by Superga Italy to ensure consistency across markets and reinforce brand recognition.

The resulting imagery was used across advertising and collateral materials, including social media, website banners, email marketing, and in-store communication.

My Role — As Creative Director, I led the visual concept and oversaw the execution of the photoshoot from initial references through final delivery.

I developed the creative brief, defined the art direction, and collaborated closely with photographer Igor Moura and model Jessica Caçapava to ensure the final imagery aligned with Superga’s global identity. My role focused on translating the brand’s heritage into a cohesive visual narrative that introduced the new category to the Brazilian market.

Results — The project successfully introduced Superga’s accessories line in Brazil through a cohesive visual campaign that remained fully aligned with the brand’s global aesthetic.

The imagery provided a consistent foundation for launch communications across digital and retail channels, helping expand consumer awareness beyond footwear and reinforcing Superga’s positioning as a broader lifestyle brand. The campaign established a clear visual framework for future accessories communication while supporting product visibility across multiple customer touchpoints.