About Me

I’m a Creative Lead specializing in eCommerce and digital storytelling within the fashion and lifestyle space. With over 8 years of experience across brand marketing, art direction, and digital strategy, I focus on how visual narratives, merchandising, and design come together to elevate the online shopping experience and drive performance.

At Tilley, I lead art direction for our global eCommerce platforms across Canada, the U.S., the U.K., and Australia. From homepage storytelling to campaign execution, I bring a cohesive visual lens to every project while balancing brand integrity with performance. I’ve led end-to-end website digital campaigns and collaborations like The Tragically Hip x Tilley, optimized site navigation and merchandising to enhance customer flow, and worked cross-functionally to ensure every detail reflects the brand’s heritage and future vision.

Before joining Tilley, I worked at Honey and IGNITE, where I expanded my expertise in digital marketing, content creation, and social engagement. From developing campaigns and email marketing to managing social channels and brand storytelling, those experiences shaped my understanding of how to connect brands with audiences in authentic, visually driven ways.

Earlier in my career, as Marketing Manager at Superga® Brazil, I led national marketing and creative initiatives, including retail activations, brand campaigns, and collaborations. I successfully implemented global ambassador campaigns featuring Hailey Bieber and Alexa Chung, ensuring a seamless adaptation to the Brazilian market and strengthening the brand’s local relevance and visibility.

I’m passionate about building digital experiences that connect brand vision with measurable impact, where creative ideas are guided by strategy and evidence to deliver both emotion and performance.

Feel free to reach out at brunatreme@gmail.com. I’d love to chat!