Honey

About Honey — Honey is a Toronto-based fashion boutique known for its feminine, playful point of view. The brand is defined by romantic prints, delicate detailing, and soft textures, all brought together through a signature pink-forward aesthetic that feels both nostalgic and modern.

My Role — I supported the development and execution of Honey’s digital content strategy across email, social, and Pinterest, with a focus on driving engagement and maintaining brand consistency.

My work included concepting and designing email campaigns, developing social content aligned with seasonal trends, and curating visual direction for Pinterest to strengthen brand discovery. I also contributed to photoshoot production, supporting styling and on-set execution to ensure content needs were met across channels.

In addition, I conducted hashtag and influencer research to optimize reach and supported community engagement to strengthen audience connection.

Results — During my time at Honey I :

• Delivered a top-performing email campaign with a 31.8% open rate

• Increased Pinterest engagement by 45% through strategic content curation

• Produced a high-performing Instagram Reel, achieving a 150% increase in likes vs. previous content

• Contributed to the consistency and growth of a 40K+ Instagram audience