Fall 2021

The Project — The Fall 2021 campaign marked the launch of Superga Brazil’s seasonal collection, balancing global brand consistency with locally produced content tailored to the Brazilian market.

The campaign combined imagery from the Italian headquarters with original photography created in Brazil to present the collection through a more locally relevant perspective. During the isolation period, I led and photographed a campaign shoot at home, developing assets that maintained the brand’s visual standards while supporting the launch across digital touchpoints.

The communication plan spanned social media, paid media, website banners, and product catalog materials, ensuring a cohesive rollout across brand and commercial channels.

My Role — I led the content rollout for the Fall 2021 campaign, overseeing the introduction of the collection across digital and customer-facing touchpoints.

My responsibilities included adapting global assets from the Italian headquarters and producing original content for the Brazilian market. During the isolation period, I art directed and photographed a local campaign shoot at home, ensuring all visual output remained aligned with Superga’s global identity.

I was responsible for translating the campaign across social media, paid media, website banners, email marketing, and product catalog materials, delivering a cohesive launch that balanced brand storytelling with commercial objectives.

Results — The campaign delivered a cohesive Fall 2021 launch that successfully aligned global creative direction with local market relevance.

By integrating international and locally produced content, the rollout maintained consistency across all customer touchpoints while strengthening resonance within the Brazilian market. The execution spanned social media, digital advertising, e-commerce, email marketing, and retail communication, reinforcing the seasonal collection through a unified brand experience.

On social media, content I produced consistently outperformed, demonstrating a data-informed approach to creative execution. Key posts achieved:

• 689 likes, 17 comments

• 532 likes, 15 comments

• 433 likes, 10 comments

This performance reflects a deliberate focus on leveraging prior engagement insights to guide content creation, prioritizing formats and visuals with higher conversion potential and audience interaction.