Concept x Rocio Canvas
Marketing & Content Production
About Rocio Canvas — Rocio Canvas is a Brazilian fashion label known for its minimalist aesthetic and contemporary design language under the creative direction of Diego Malicheski.
The brand gained industry recognition through Vogue’s New Talents program and has since been featured in São Paulo Fashion Week, establishing its presence within Brazil’s emerging fashion scene.
About Concept Têxtil — Concept Têxtil is a Brazilian textile company specializing in high-quality imported fabrics, with a strong focus on trend relevance and material innovation to support fashion brands and designers.
The Project — This collaboration brought together Rocio Canvas and Concept Têxtil to develop two key pieces featured in Rocio Canvas’ collection presented at Casa de Criadores, a leading platform for conceptual fashion in Brazil and a launchpad for emerging designers.
The partnership combined Concept Têxtil’s expertise in premium materials with Rocio Canvas’ design vision, resulting in statement pieces that aligned with the event’s experimental and forward-thinking context.
One of the standout designs, a blue satin jacket, extended the collaboration’s visibility internationally when worn by Camila Coutinho during Paris Fashion Week.
My Role — As part of the marketing team at Concept Textil, I supported the communication and content development for the collaboration.
I designed promotional materials for the event and captured content during the fashion show, producing imagery used across social media to extend the reach of the collection and highlight the partnership. My role focused on translating the moment into digital content that reinforced brand visibility within the fashion community.
Results — The collaboration successfully positioned both brands within Brazil’s conceptual fashion space while extending visibility beyond the local market.
The collection’s presence at Casa de Criadores reinforced Rocio Canvas’ positioning as an emerging designer to watch, while the partnership highlighted Concept Textil’s role in supporting fashion innovation through materials.
International exposure was achieved when influencer Camila Coutinho wore one of the key pieces during Paris Fashion Week, generating strong engagement with over 23K likes on social media and amplifying the reach of the collaboration beyond its original context.
Select Projects
Social Media
Event Collateral
Printed piece distributed to guests during the fashion show, designed to introduce the collaboration and provide context on the partnership and featured designs.
Campaign Photography
Imagery produced to support the promotion of the collaboration, capturing key pieces and translating the brand’s visual identity across digital channels.
