Vibe

About Vibe — Vibe is a Brazilian fashion brand rooted in skate culture, blending streetwear with influences from art, music, photography, and cinema. With over 15 years in the market, the brand has built a strong identity through elevated design, quality craftsmanship, and a lifestyle-driven approach that extends beyond skateboarding culture.

The Project — This campaign was developed to launch the Teeming sneaker model through a fashion-focused editorial photoshoot produced in Florence, Italy.

The visual direction aimed to position the collection within a more elevated lifestyle context while maintaining the brand’s connection to streetwear culture. The resulting imagery was rolled out across both digital and physical touchpoints, including social media, e-commerce, partner blogs, magazines, POS materials, and subway billboards throughout São Paulo.

Credits — Image Editing: Igor Moura

My Role — I collaborated on the content production for the Teeming launch campaign, photographing selected images featured throughout the project.

My work focused on capturing visuals aligned with the brand’s streetwear aesthetic and lifestyle positioning. The final photography was incorporated into the campaign’s online and offline communication, including social media, e-commerce, magazines, POS materials, and subway billboards across São Paulo.

Results — The campaign achieved large-scale visibility through an integrated rollout spanning both digital and physical media channels.

Photography from the campaign was featured across nine stations of Linha 4–Amarela of the São Paulo Metro, significantly extending the reach of the launch through high-traffic transit advertising.

The subway billboard activation generated an estimated:

• 756,916 impressions during weekdays

• 478,348 impressions during weekends

The campaign successfully strengthened awareness of the Teeming launch while positioning the collection within a more elevated fashion and lifestyle context.