Orange Aura

About the Project — Orange Aura was developed as part of the Photo Styling Techniques course in the Fashion Arts and Business program at Humber College.

The project focused on building a fashion campaign from concept to execution, translating an initial creative idea into a fully realized advertisement. This included developing the visual direction, producing the photoshoot, and delivering a final campaign asset designed for a fashion magazine context.

My Role — As Art Director, I led the creative vision for the project, ensuring a cohesive and elevated outcome across all elements of the shoot.

I collaborated closely with the photographer, stylist, retoucher, and hair and makeup artists to align on direction, mood, and execution. From concept development to on-set guidance, I was responsible for shaping the visual narrative and maintaining consistency across styling, composition, and final imagery.

Results — The project resulted in a fully realized fashion campaign, executed from concept to final asset.

• Cohesive visual direction across styling, photography, and retouching

• Strong alignment between concept and final output

• Successful collaboration across a multi-disciplinary creative team